{"id":543313,"date":"2025-11-10T03:00:00","date_gmt":"2025-11-10T03:00:00","guid":{"rendered":"https:\/\/thedieline.com\/?p=543313"},"modified":"2025-11-07T19:50:46","modified_gmt":"2025-11-07T19:50:46","slug":"why-brands-are-betting-on-catalogs-in-a-scrolly-world","status":"publish","type":"post","link":"https:\/\/thedieline.com\/why-brands-are-betting-on-catalogs-in-a-scrolly-world\/","title":{"rendered":"Why Brands Are Betting on Catalogs in a Scrolly World"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

After a decade of digital dominance, the unassuming catalog is now making a comeback on coffee tables. Talk to designers and brand leads, and you’ll hear a shared diagnosis: the digital feed has become homogenous and hyper-templated, while the inbox is numb with promos. <\/p>\n","protected":false},"author":105,"featured_media":543315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"dieline_featured_video":"","_jetpack_memberships_contains_paid_content":false,"_dieline_manual_color_override":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[918],"tags":[],"post_chooser":[],"color":[171,170,172,173],"feature":[],"substrate":[],"directory_listing_connect":[],"class_list":["post-543313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shelf-life","color-171","color-170","color-b3b3b3","color-ffffff"],"acf":[],"apple_news_notices":[],"yoast_head":"\nWhy Brands Are Betting on Catalogs in a Scrolly World - DIELINE<\/title>\n<meta name=\"description\" content=\"After a decade of digital dominance, the unassuming catalog is now making a comeback on coffee tables. 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Thymes' catalog was re-envisioned as not only a functional piece of retailer communication, but also as a new visual guide setting the aesthetic bar for the entire brand moving forward.\"We were able to utilize\u2026","rel":"","context":"In "Beauty & Health Packaging"","block_context":{"text":"Beauty & Health Packaging","link":"https:\/\/thedieline.com\/category\/beauty-health-packaging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2018\/10\/5aae1c3d-ec74-4400-8510-8d69627dc86d_thymescatalogcover.jpg?fit=1200%2C600&quality=70&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2018\/10\/5aae1c3d-ec74-4400-8510-8d69627dc86d_thymescatalogcover.jpg?fit=1200%2C600&quality=70&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2018\/10\/5aae1c3d-ec74-4400-8510-8d69627dc86d_thymescatalogcover.jpg?fit=1200%2C600&quality=70&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2018\/10\/5aae1c3d-ec74-4400-8510-8d69627dc86d_thymescatalogcover.jpg?fit=1200%2C600&quality=70&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2018\/10\/5aae1c3d-ec74-4400-8510-8d69627dc86d_thymescatalogcover.jpg?fit=1200%2C600&quality=70&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":9367,"url":"https:\/\/thedieline.com\/baltic-packaging-design-finally-independent-to-make-mistakes\/","url_meta":{"origin":543313,"position":3},"title":"Baltic Packaging Design: Finally Independent to Make Mistakes","author":"Edvardas Kavarskas","date":"December 7, 2017","format":false,"excerpt":"Read part 1 on design in the Baltic region. The freshly independent Baltic countries were like first graders who wanted to perform as adults. 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I don't know the name of the agency who did it but I think that this design underlines the value of the product itself, adding some ironical images (in the basic line), some illustrations similar to the ones shown in\u2026","rel":"","context":"In "Food Packaging"","block_context":{"text":"Food Packaging","link":"https:\/\/thedieline.com\/category\/food-packaging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2018\/10\/a7e78fec-4482-4db3-8351-3c7ee2b17635_naked.jpg?fit=400%2C400&quality=70&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/posts\/543313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/comments?post=543313"}],"version-history":[{"count":1,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/posts\/543313\/revisions"}],"predecessor-version":[{"id":543321,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/posts\/543313\/revisions\/543321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/media\/543315"}],"wp:attachment":[{"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/media?parent=543313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/categories?post=543313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/tags?post=543313"},{"taxonomy":"post_chooser","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/post_chooser?post=543313"},{"taxonomy":"color","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/color?post=543313"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/feature?post=543313"},{"taxonomy":"substrate","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/substrate?post=543313"},{"taxonomy":"directory_listing_connect","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/directory_listing_connect?post=543313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}