{"id":539702,"date":"2025-10-20T03:00:00","date_gmt":"2025-10-20T03:00:00","guid":{"rendered":"https:\/\/thedieline.com\/?p=539702"},"modified":"2025-10-17T15:40:27","modified_gmt":"2025-10-17T15:40:27","slug":"shelf-life-084-brands-are-aisle-hopping-and-rethinking-category-boundaries","status":"publish","type":"post","link":"https:\/\/thedieline.com\/shelf-life-084-brands-are-aisle-hopping-and-rethinking-category-boundaries\/","title":{"rendered":"Shelf Life 084: Brands are Aisle-Hopping And Rethinking Category Boundaries"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Olive oil brands are making potato chips, and butter brands are collaborating on tinned fish. 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