{"id":536221,"date":"2025-09-29T03:00:00","date_gmt":"2025-09-29T03:00:00","guid":{"rendered":"https:\/\/thedieline.com\/?p=536221"},"modified":"2025-09-26T16:56:46","modified_gmt":"2025-09-26T16:56:46","slug":"shelf-life-081counter-culture-in-the-era-of-professional-grade-tools","status":"publish","type":"post","link":"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/","title":{"rendered":"Shelf Life 081:Counter Culture in the Era of Professional-Grade Tools"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

If the last decade was about making the kitchen an aesthetically pleasing place, the next one may be about turning it into a high-performance space where design, craft, and culture intersect. <\/p>\n","protected":false},"author":105,"featured_media":536223,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"dieline_featured_video":"","_jetpack_memberships_contains_paid_content":false,"_dieline_manual_color_override":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[918],"tags":[],"post_chooser":[],"color":[163,172,165,173],"feature":[],"substrate":[],"directory_listing_connect":[],"class_list":["post-536221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shelf-life","color-1f94ff","color-b3b3b3","color-ff77b0","color-ffffff"],"acf":[],"apple_news_notices":[],"yoast_head":"\nShelf Life 081:Counter Culture in the Era of Professional-Grade Tools - DIELINE<\/title>\n<meta name=\"description\" content=\"If the last decade was about making the kitchen an aesthetically pleasing place, the next one may be about turning it into a high-performance space where design, craft, and culture intersect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shelf Life 081:Counter Culture in the Era of Professional-Grade Tools\" \/>\n<meta property=\"og:description\" content=\"If the last decade was about making the kitchen an aesthetically pleasing place, the next one may be about turning it into a high-performance space where design, craft, and culture intersect.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"DIELINE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thedieline\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-29T03:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/09\/STUDENT-WEEK-4.png?fit=1920%2C1080&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chloe Cordover\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheDieline\" \/>\n<meta name=\"twitter:site\" content=\"@TheDieline\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chloe Cordover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/\"},\"author\":{\"name\":\"Chloe Cordover\",\"@id\":\"https:\/\/thedieline.com\/#\/schema\/person\/825e77f8d6a6ca289e134fa50ba2154f\"},\"headline\":\"Shelf Life 081:Counter Culture in the Era of Professional-Grade Tools\",\"datePublished\":\"2025-09-29T03:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/\"},\"wordCount\":1349,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/thedieline.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/09\/STUDENT-WEEK-4.png?fit=1920%2C1080&quality=65&ssl=1\",\"articleSection\":[\"Shelf Life: Weekly Trends Newsletter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/\",\"url\":\"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/\",\"name\":\"Shelf Life 081:Counter Culture in the Era of Professional-Grade Tools - DIELINE\",\"isPartOf\":{\"@id\":\"https:\/\/thedieline.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/09\/STUDENT-WEEK-4.png?fit=1920%2C1080&quality=65&ssl=1\",\"datePublished\":\"2025-09-29T03:00:00+00:00\",\"description\":\"If the last decade was about making the kitchen an aesthetically pleasing place, the next one may be about turning it into a high-performance space where design, craft, and culture intersect.\",\"breadcrumb\":{\"@id\":\"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/09\/STUDENT-WEEK-4.png?fit=1920%2C1080&quality=65&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/09\/STUDENT-WEEK-4.png?fit=1920%2C1080&quality=65&ssl=1\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thedieline.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shelf Life 081:Counter Culture in the Era of Professional-Grade Tools\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thedieline.com\/#website\",\"url\":\"https:\/\/thedieline.com\/\",\"name\":\"DIELINE\",\"description\":\"The Leading Source for Packaging Innovation and Insight\",\"publisher\":{\"@id\":\"https:\/\/thedieline.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thedieline.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thedieline.com\/#organization\",\"name\":\"DIELINE\",\"url\":\"https:\/\/thedieline.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thedieline.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thedieline.com\/wp-content\/uploads\/2023\/11\/dieline.svg\",\"contentUrl\":\"https:\/\/thedieline.com\/wp-content\/uploads\/2023\/11\/dieline.svg\",\"width\":300,\"height\":51,\"caption\":\"DIELINE\"},\"image\":{\"@id\":\"https:\/\/thedieline.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thedieline\/\",\"https:\/\/x.com\/TheDieline\",\"https:\/\/www.instagram.com\/thedieline\/\",\"https:\/\/www.linkedin.com\/groups\/4866549\/\",\"https:\/\/www.youtube.com\/channel\/UC6nfHQa69YlycmlRG3lU-8w\",\"https:\/\/www.pinterest.com\/thedieline\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/thedieline.com\/#\/schema\/person\/825e77f8d6a6ca289e134fa50ba2154f\",\"name\":\"Chloe Cordover\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thedieline.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e99ede2905d0e009dab67a71b5cf27ccd95f3c9bf80364899435c538bd7511fa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e99ede2905d0e009dab67a71b5cf27ccd95f3c9bf80364899435c538bd7511fa?s=96&d=mm&r=g\",\"caption\":\"Chloe Cordover\"},\"description\":\"Chloe is based out of Savannah, Georgia. While she's a writer by trade, she struggles to write her own bio. All you need to know is that she's a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn't mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover\",\"url\":\"https:\/\/thedieline.com\/author\/chloe-gordon\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Shelf Life 081:Counter Culture in the Era of Professional-Grade Tools - DIELINE","description":"If the last decade was about making the kitchen an aesthetically pleasing place, the next one may be about turning it into a high-performance space where design, craft, and culture intersect.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/","og_locale":"en_US","og_type":"article","og_title":"Shelf Life 081:Counter Culture in the Era of Professional-Grade Tools","og_description":"If the last decade was about making the kitchen an aesthetically pleasing place, the next one may be about turning it into a high-performance space where design, craft, and culture intersect.","og_url":"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/","og_site_name":"DIELINE","article_publisher":"https:\/\/www.facebook.com\/thedieline\/","article_published_time":"2025-09-29T03:00:00+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/09\/STUDENT-WEEK-4.png?fit=1920%2C1080&ssl=1","type":"image\/png"}],"author":"Chloe Cordover","twitter_card":"summary_large_image","twitter_creator":"@TheDieline","twitter_site":"@TheDieline","twitter_misc":{"Written by":"Chloe Cordover","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/#article","isPartOf":{"@id":"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/"},"author":{"name":"Chloe Cordover","@id":"https:\/\/thedieline.com\/#\/schema\/person\/825e77f8d6a6ca289e134fa50ba2154f"},"headline":"Shelf Life 081:Counter Culture in the Era of Professional-Grade Tools","datePublished":"2025-09-29T03:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/"},"wordCount":1349,"commentCount":0,"publisher":{"@id":"https:\/\/thedieline.com\/#organization"},"image":{"@id":"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/09\/STUDENT-WEEK-4.png?fit=1920%2C1080&quality=65&ssl=1","articleSection":["Shelf Life: Weekly Trends Newsletter"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/","url":"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/","name":"Shelf Life 081:Counter Culture in the Era of Professional-Grade Tools - DIELINE","isPartOf":{"@id":"https:\/\/thedieline.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/#primaryimage"},"image":{"@id":"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/09\/STUDENT-WEEK-4.png?fit=1920%2C1080&quality=65&ssl=1","datePublished":"2025-09-29T03:00:00+00:00","description":"If the last decade was about making the kitchen an aesthetically pleasing place, the next one may be about turning it into a high-performance space where design, craft, and culture intersect.","breadcrumb":{"@id":"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/#primaryimage","url":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/09\/STUDENT-WEEK-4.png?fit=1920%2C1080&quality=65&ssl=1","contentUrl":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/09\/STUDENT-WEEK-4.png?fit=1920%2C1080&quality=65&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/thedieline.com\/shelf-life-081counter-culture-in-the-era-of-professional-grade-tools\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thedieline.com\/"},{"@type":"ListItem","position":2,"name":"Shelf Life 081:Counter Culture in the Era of Professional-Grade Tools"}]},{"@type":"WebSite","@id":"https:\/\/thedieline.com\/#website","url":"https:\/\/thedieline.com\/","name":"DIELINE","description":"The Leading Source for Packaging Innovation and Insight","publisher":{"@id":"https:\/\/thedieline.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thedieline.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thedieline.com\/#organization","name":"DIELINE","url":"https:\/\/thedieline.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thedieline.com\/#\/schema\/logo\/image\/","url":"https:\/\/thedieline.com\/wp-content\/uploads\/2023\/11\/dieline.svg","contentUrl":"https:\/\/thedieline.com\/wp-content\/uploads\/2023\/11\/dieline.svg","width":300,"height":51,"caption":"DIELINE"},"image":{"@id":"https:\/\/thedieline.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thedieline\/","https:\/\/x.com\/TheDieline","https:\/\/www.instagram.com\/thedieline\/","https:\/\/www.linkedin.com\/groups\/4866549\/","https:\/\/www.youtube.com\/channel\/UC6nfHQa69YlycmlRG3lU-8w","https:\/\/www.pinterest.com\/thedieline\/"]},{"@type":"Person","@id":"https:\/\/thedieline.com\/#\/schema\/person\/825e77f8d6a6ca289e134fa50ba2154f","name":"Chloe Cordover","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thedieline.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e99ede2905d0e009dab67a71b5cf27ccd95f3c9bf80364899435c538bd7511fa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e99ede2905d0e009dab67a71b5cf27ccd95f3c9bf80364899435c538bd7511fa?s=96&d=mm&r=g","caption":"Chloe Cordover"},"description":"Chloe is based out of Savannah, Georgia. While she's a writer by trade, she struggles to write her own bio. All you need to know is that she's a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn't mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover","url":"https:\/\/thedieline.com\/author\/chloe-gordon\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/09\/STUDENT-WEEK-4.png?fit=1920%2C1080&quality=65&ssl=1","jetpack-related-posts":[{"id":383008,"url":"https:\/\/thedieline.com\/shelf-life-034-what-can-you-learn-from-gen-z-founders\/","url_meta":{"origin":536221,"position":0},"title":"Shelf Life 034: What Can You Learn From Gen Z Founders?","author":"Chloe Cordover","date":"October 7, 2024","format":false,"excerpt":"Instead of relying on presumed stereotypes or assumed beliefs, there's a group of understudied and underappreciated people who might have all the secrets\u2014Gen Z founders.\u00a0","rel":"","context":"In "Shelf Life: Weekly Trends Newsletter"","block_context":{"text":"Shelf Life: Weekly Trends Newsletter","link":"https:\/\/thedieline.com\/category\/articles\/shelf-life\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/10\/genz.png?fit=1200%2C900&quality=65&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/10\/genz.png?fit=1200%2C900&quality=65&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/10\/genz.png?fit=1200%2C900&quality=65&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/10\/genz.png?fit=1200%2C900&quality=65&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/10\/genz.png?fit=1200%2C900&quality=65&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":374779,"url":"https:\/\/thedieline.com\/shelf-life-27-unpacking-the-millennial-brand-era-with-eugune-healey\/","url_meta":{"origin":536221,"position":1},"title":"Shelf Life 27: Unpacking The Millennial Brand Era With Eugune Healey","author":"Chloe Cordover","date":"August 20, 2024","format":false,"excerpt":"Eugene Healey started a series called \"Post-Millennial Brand Trends,\" which shares insights into what's next in all things branding. We dive into what that means.","rel":"","context":"In "Shelf Life: Weekly Trends Newsletter"","block_context":{"text":"Shelf Life: Weekly Trends Newsletter","link":"https:\/\/thedieline.com\/category\/articles\/shelf-life\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/08\/millenial.png?fit=1200%2C900&quality=65&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/08\/millenial.png?fit=1200%2C900&quality=65&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/08\/millenial.png?fit=1200%2C900&quality=65&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/08\/millenial.png?fit=1200%2C900&quality=65&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/08\/millenial.png?fit=1200%2C900&quality=65&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":387921,"url":"https:\/\/thedieline.com\/shelf-life-038-a-new-aesthetic-is-trending-meet-vibe-stalgia\/","url_meta":{"origin":536221,"position":2},"title":"Shelf Life 038: A New Aesthetic Is Trending, Meet ‘Vibe-stalgia’","author":"Chloe Cordover","date":"November 4, 2024","format":false,"excerpt":"Vibe-stalgia is the essence of nostalgia, visualized. And it's important to note that this nostalgia isn't rooted in one specific decade. It's not even feeling sentimental about real memories.\u00a0","rel":"","context":"In "Shelf Life: Weekly Trends Newsletter"","block_context":{"text":"Shelf Life: Weekly Trends Newsletter","link":"https:\/\/thedieline.com\/category\/articles\/shelf-life\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/11\/vibestalgia.png?fit=1200%2C900&quality=65&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/11\/vibestalgia.png?fit=1200%2C900&quality=65&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/11\/vibestalgia.png?fit=1200%2C900&quality=65&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/11\/vibestalgia.png?fit=1200%2C900&quality=65&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/11\/vibestalgia.png?fit=1200%2C900&quality=65&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":550168,"url":"https:\/\/thedieline.com\/shelf-life-092-2025-in-review\/","url_meta":{"origin":536221,"position":3},"title":"Shelf Life 092: 2025 in Review\u00a0","author":"Chloe Cordover","date":"December 19, 2025","format":false,"excerpt":"Scroll on to see my favorite Shelf Life articles from 2025, in no particular order.\u00a0","rel":"","context":"In "Shelf Life: Weekly Trends Newsletter"","block_context":{"text":"Shelf Life: Weekly Trends Newsletter","link":"https:\/\/thedieline.com\/category\/articles\/shelf-life\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/12\/DShelf-Life%401.5x-80-scaled.jpg?fit=1200%2C675&quality=70&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/12\/DShelf-Life%401.5x-80-scaled.jpg?fit=1200%2C675&quality=70&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/12\/DShelf-Life%401.5x-80-scaled.jpg?fit=1200%2C675&quality=70&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/12\/DShelf-Life%401.5x-80-scaled.jpg?fit=1200%2C675&quality=70&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/12\/DShelf-Life%401.5x-80-scaled.jpg?fit=1200%2C675&quality=70&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":364565,"url":"https:\/\/thedieline.com\/should-cpg-brands-be-on-substack\/","url_meta":{"origin":536221,"position":4},"title":"Should CPG Brands Be On Substack?","author":"Chloe Cordover","date":"June 11, 2024","format":false,"excerpt":"But here's the question: is Substack actually going to be the new, big platform? What's more, should CPG brands think about starting one? And how about founders and marketing managers? Or maybe even you?\u00a0","rel":"","context":"In "Articles"","block_context":{"text":"Articles","link":"https:\/\/thedieline.com\/category\/articles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/06\/substack.png?fit=1200%2C900&quality=65&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/06\/substack.png?fit=1200%2C900&quality=65&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/06\/substack.png?fit=1200%2C900&quality=65&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/06\/substack.png?fit=1200%2C900&quality=65&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/06\/substack.png?fit=1200%2C900&quality=65&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":371924,"url":"https:\/\/thedieline.com\/shelf-life-024-unpacking-diet-culture-in-the-cpg-space\/","url_meta":{"origin":536221,"position":5},"title":"Shelf Life 024: Unpacking Diet Culture In The CPG Space","author":"Chloe Cordover","date":"July 30, 2024","format":false,"excerpt":"The rise in Ozempic has created a snowball effect that allows brands to feel comfortable selling their product through the means of copy that can harm people. \"Skinny talk\" is becoming more and more normalized.","rel":"","context":"In "Shelf Life: Weekly Trends Newsletter"","block_context":{"text":"Shelf Life: Weekly Trends Newsletter","link":"https:\/\/thedieline.com\/category\/articles\/shelf-life\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/07\/shelflife.png?fit=1200%2C1050&quality=65&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/07\/shelflife.png?fit=1200%2C1050&quality=65&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/07\/shelflife.png?fit=1200%2C1050&quality=65&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/07\/shelflife.png?fit=1200%2C1050&quality=65&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/07\/shelflife.png?fit=1200%2C1050&quality=65&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/posts\/536221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/comments?post=536221"}],"version-history":[{"count":1,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/posts\/536221\/revisions"}],"predecessor-version":[{"id":536227,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/posts\/536221\/revisions\/536227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/media\/536223"}],"wp:attachment":[{"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/media?parent=536221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/categories?post=536221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/tags?post=536221"},{"taxonomy":"post_chooser","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/post_chooser?post=536221"},{"taxonomy":"color","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/color?post=536221"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/feature?post=536221"},{"taxonomy":"substrate","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/substrate?post=536221"},{"taxonomy":"directory_listing_connect","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/directory_listing_connect?post=536221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}