{"id":515427,"date":"2025-06-25T02:19:00","date_gmt":"2025-06-25T02:19:00","guid":{"rendered":"https:\/\/thedieline.com\/?p=515427"},"modified":"2025-07-31T16:28:23","modified_gmt":"2025-07-31T16:28:23","slug":"design-for-good-nice-peoples-amber-asay-reflects-on-their-award-winning-gifted-rebrand","status":"publish","type":"post","link":"https:\/\/thedieline.com\/design-for-good-nice-peoples-amber-asay-reflects-on-their-award-winning-gifted-rebrand\/","title":{"rendered":"Design for Good: Nice People’s Amber Asay Reflects on Their Award-Winning GIFTED Rebrand\u00a0"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Nice People’s\u00a0rebrand of GIFTED, a social enterprise run by\u00a0survivors of gender-based violence, perfectly embodies the agency’s commitment to putting good into the world.<\/p>\n","protected":false},"author":69,"featured_media":522510,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"dieline_featured_video":"","_jetpack_memberships_contains_paid_content":false,"_dieline_manual_color_override":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[985,424,124],"tags":[],"post_chooser":[],"color":[171,170,167,165,166],"feature":[],"substrate":[],"directory_listing_connect":[],"class_list":["post-515427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dieline-awards-2025","category-interviews","category-redesigns","color-171","color-170","color-fa8700","color-ff77b0","color-ff1f00"],"acf":[],"apple_news_notices":[],"yoast_head":"\nDesign for Good: Nice People's Amber Asay Reflects on Their Award-Winning GIFTED Rebrand\u00a0 - 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