{"id":506274,"date":"2025-05-01T11:29:05","date_gmt":"2025-05-01T11:29:05","guid":{"rendered":"https:\/\/thedieline.com\/?p=506274"},"modified":"2025-05-01T11:29:09","modified_gmt":"2025-05-01T11:29:09","slug":"pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12","status":"publish","type":"post","link":"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/","title":{"rendered":"Pack of the Month: Base Design Sets the New Matcha Standard With 12"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Nearly everything about Base Design’s work on the matcha brand 12 feels anti-CPG, with an overwhelmingly calm and subdued identity that feels timeless and lyrical and very luxe.<\/p>\n","protected":false},"author":50,"featured_media":506323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"dieline_featured_video":"","_jetpack_memberships_contains_paid_content":false,"_dieline_manual_color_override":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"fullscreen","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[91,424],"tags":[],"post_chooser":[],"color":[],"feature":[],"substrate":[],"directory_listing_connect":[],"class_list":["post-506274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beverage-packaging","category-interviews"],"acf":[],"apple_news_notices":[],"yoast_head":"\nPack of the Month: Base Design Sets the New Matcha Standard With 12 - DIELINE<\/title>\n<meta name=\"description\" content=\"Nearly everything about Base Design's work on the matcha brand 12 feels anti-CPG, with an overwhelmingly calm and subdued identity that feels timeless and lyrical and very luxe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pack of the Month: Base Design Sets the New Matcha Standard With 12\" \/>\n<meta property=\"og:description\" content=\"Nearly everything about Base Design's work on the matcha brand 12 feels anti-CPG, with an overwhelmingly calm and subdued identity that feels timeless and lyrical and very luxe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/\" \/>\n<meta property=\"og:site_name\" content=\"DIELINE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thedieline\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-01T11:29:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-01T11:29:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/04\/Placeholder.png?fit=1201%2C675&quality=65&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bill McCool\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheDieline\" \/>\n<meta name=\"twitter:site\" content=\"@TheDieline\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill McCool\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/\"},\"author\":{\"name\":\"Bill McCool\",\"@id\":\"https:\/\/thedieline.com\/#\/schema\/person\/baf9496911799699daa3d3270d1b55cf\"},\"headline\":\"Pack of the Month: Base Design Sets the New Matcha Standard With 12\",\"datePublished\":\"2025-05-01T11:29:05+00:00\",\"dateModified\":\"2025-05-01T11:29:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/\"},\"wordCount\":1281,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/thedieline.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/05\/21_Base_12_Boxes.jpg.avif\",\"articleSection\":[\"Beverage Packaging\",\"Interviews\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/\",\"url\":\"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/\",\"name\":\"Pack of the Month: Base Design Sets the New Matcha Standard With 12 - DIELINE\",\"isPartOf\":{\"@id\":\"https:\/\/thedieline.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/05\/21_Base_12_Boxes.jpg.avif\",\"datePublished\":\"2025-05-01T11:29:05+00:00\",\"dateModified\":\"2025-05-01T11:29:09+00:00\",\"description\":\"Nearly everything about Base Design's work on the matcha brand 12 feels anti-CPG, with an overwhelmingly calm and subdued identity that feels timeless and lyrical and very luxe.\",\"breadcrumb\":{\"@id\":\"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/#primaryimage\",\"url\":\"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/05\/21_Base_12_Boxes.jpg.avif\",\"contentUrl\":\"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/05\/21_Base_12_Boxes.jpg.avif\",\"width\":2500,\"height\":1406},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thedieline.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pack of the Month: Base Design Sets the New Matcha Standard With 12\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thedieline.com\/#website\",\"url\":\"https:\/\/thedieline.com\/\",\"name\":\"DIELINE\",\"description\":\"The Leading Source for Packaging Innovation and Insight\",\"publisher\":{\"@id\":\"https:\/\/thedieline.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thedieline.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thedieline.com\/#organization\",\"name\":\"DIELINE\",\"url\":\"https:\/\/thedieline.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thedieline.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thedieline.com\/wp-content\/uploads\/2023\/11\/dieline.svg\",\"contentUrl\":\"https:\/\/thedieline.com\/wp-content\/uploads\/2023\/11\/dieline.svg\",\"width\":300,\"height\":51,\"caption\":\"DIELINE\"},\"image\":{\"@id\":\"https:\/\/thedieline.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/thedieline\/\",\"https:\/\/x.com\/TheDieline\",\"https:\/\/www.instagram.com\/thedieline\/\",\"https:\/\/www.linkedin.com\/groups\/4866549\/\",\"https:\/\/www.youtube.com\/channel\/UC6nfHQa69YlycmlRG3lU-8w\",\"https:\/\/www.pinterest.com\/thedieline\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/thedieline.com\/#\/schema\/person\/baf9496911799699daa3d3270d1b55cf\",\"name\":\"Bill McCool\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thedieline.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e187adf7463dc8665d6b7251df3ed1abde4c13393c94f981ab63b4beb0c57900?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e187adf7463dc8665d6b7251df3ed1abde4c13393c94f981ab63b4beb0c57900?s=96&d=mm&r=g\",\"caption\":\"Bill McCool\"},\"description\":\"Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he's not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.\",\"url\":\"https:\/\/thedieline.com\/author\/bill-mccool\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pack of the Month: Base Design Sets the New Matcha Standard With 12 - DIELINE","description":"Nearly everything about Base Design's work on the matcha brand 12 feels anti-CPG, with an overwhelmingly calm and subdued identity that feels timeless and lyrical and very luxe.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/","og_locale":"en_US","og_type":"article","og_title":"Pack of the Month: Base Design Sets the New Matcha Standard With 12","og_description":"Nearly everything about Base Design's work on the matcha brand 12 feels anti-CPG, with an overwhelmingly calm and subdued identity that feels timeless and lyrical and very luxe.","og_url":"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/","og_site_name":"DIELINE","article_publisher":"https:\/\/www.facebook.com\/thedieline\/","article_published_time":"2025-05-01T11:29:05+00:00","article_modified_time":"2025-05-01T11:29:09+00:00","og_image":[{"width":1201,"height":675,"url":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/04\/Placeholder.png?fit=1201%2C675&quality=65&ssl=1","type":"image\/png"}],"author":"Bill McCool","twitter_card":"summary_large_image","twitter_creator":"@TheDieline","twitter_site":"@TheDieline","twitter_misc":{"Written by":"Bill McCool","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/#article","isPartOf":{"@id":"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/"},"author":{"name":"Bill McCool","@id":"https:\/\/thedieline.com\/#\/schema\/person\/baf9496911799699daa3d3270d1b55cf"},"headline":"Pack of the Month: Base Design Sets the New Matcha Standard With 12","datePublished":"2025-05-01T11:29:05+00:00","dateModified":"2025-05-01T11:29:09+00:00","mainEntityOfPage":{"@id":"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/"},"wordCount":1281,"commentCount":0,"publisher":{"@id":"https:\/\/thedieline.com\/#organization"},"image":{"@id":"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/#primaryimage"},"thumbnailUrl":"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/05\/21_Base_12_Boxes.jpg.avif","articleSection":["Beverage Packaging","Interviews"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/","url":"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/","name":"Pack of the Month: Base Design Sets the New Matcha Standard With 12 - DIELINE","isPartOf":{"@id":"https:\/\/thedieline.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/#primaryimage"},"image":{"@id":"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/#primaryimage"},"thumbnailUrl":"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/05\/21_Base_12_Boxes.jpg.avif","datePublished":"2025-05-01T11:29:05+00:00","dateModified":"2025-05-01T11:29:09+00:00","description":"Nearly everything about Base Design's work on the matcha brand 12 feels anti-CPG, with an overwhelmingly calm and subdued identity that feels timeless and lyrical and very luxe.","breadcrumb":{"@id":"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/#primaryimage","url":"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/05\/21_Base_12_Boxes.jpg.avif","contentUrl":"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/05\/21_Base_12_Boxes.jpg.avif","width":2500,"height":1406},{"@type":"BreadcrumbList","@id":"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thedieline.com\/"},{"@type":"ListItem","position":2,"name":"Pack of the Month: Base Design Sets the New Matcha Standard With 12"}]},{"@type":"WebSite","@id":"https:\/\/thedieline.com\/#website","url":"https:\/\/thedieline.com\/","name":"DIELINE","description":"The Leading Source for Packaging Innovation and Insight","publisher":{"@id":"https:\/\/thedieline.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thedieline.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thedieline.com\/#organization","name":"DIELINE","url":"https:\/\/thedieline.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thedieline.com\/#\/schema\/logo\/image\/","url":"https:\/\/thedieline.com\/wp-content\/uploads\/2023\/11\/dieline.svg","contentUrl":"https:\/\/thedieline.com\/wp-content\/uploads\/2023\/11\/dieline.svg","width":300,"height":51,"caption":"DIELINE"},"image":{"@id":"https:\/\/thedieline.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thedieline\/","https:\/\/x.com\/TheDieline","https:\/\/www.instagram.com\/thedieline\/","https:\/\/www.linkedin.com\/groups\/4866549\/","https:\/\/www.youtube.com\/channel\/UC6nfHQa69YlycmlRG3lU-8w","https:\/\/www.pinterest.com\/thedieline\/"]},{"@type":"Person","@id":"https:\/\/thedieline.com\/#\/schema\/person\/baf9496911799699daa3d3270d1b55cf","name":"Bill McCool","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thedieline.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e187adf7463dc8665d6b7251df3ed1abde4c13393c94f981ab63b4beb0c57900?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e187adf7463dc8665d6b7251df3ed1abde4c13393c94f981ab63b4beb0c57900?s=96&d=mm&r=g","caption":"Bill McCool"},"description":"Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he's not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.","url":"https:\/\/thedieline.com\/author\/bill-mccool\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/05\/21_Base_12_Boxes.jpg.avif","jetpack-related-posts":[{"id":490566,"url":"https:\/\/thedieline.com\/base-design-says-its-easy-being-green-with-visual-identity-for-12s-matcha-line\/","url_meta":{"origin":506274,"position":0},"title":"Base Design Says It’s Easy Being Green With Visual Identity for 12\u2019s Matcha Line","author":"Chloe Cordover","date":"April 1, 2025","format":false,"excerpt":"Base Design\u2019s work for 12 leans into simplicity with precision. The packaging uses a crisp white base with soft airbrushed gradients of matcha green across the box, creating a sense of calm clarity.","rel":"","context":"In "Beverage Packaging"","block_context":{"text":"Beverage Packaging","link":"https:\/\/thedieline.com\/category\/beverage-packaging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/03\/Base_12Matcha_10-scaled.jpg?fit=1200%2C675&quality=70&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/03\/Base_12Matcha_10-scaled.jpg?fit=1200%2C675&quality=70&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/03\/Base_12Matcha_10-scaled.jpg?fit=1200%2C675&quality=70&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/03\/Base_12Matcha_10-scaled.jpg?fit=1200%2C675&quality=70&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/03\/Base_12Matcha_10-scaled.jpg?fit=1200%2C675&quality=70&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":522828,"url":"https:\/\/thedieline.com\/yokos-grid-lined-can-design-brings-order-to-matcha\/","url_meta":{"origin":506274,"position":1},"title":"Yoko\u2019s Grid-Lined Can Design Brings Order to Matcha","author":"Chloe Cordover","date":"August 5, 2025","format":false,"excerpt":"Designed by Nabihah M Iftikhar, the packaging for Yoko\u2019s Iced Matcha Latte cuts through clutter with a strict grid layout and a near-monochrome palette.","rel":"","context":"In "Beverage Packaging"","block_context":{"text":"Beverage Packaging","link":"https:\/\/thedieline.com\/category\/beverage-packaging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/08\/514539376_17877455913359074_7372438259628907751_n.jpg?fit=960%2C1200&quality=70&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/08\/514539376_17877455913359074_7372438259628907751_n.jpg?fit=960%2C1200&quality=70&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/08\/514539376_17877455913359074_7372438259628907751_n.jpg?fit=960%2C1200&quality=70&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/08\/514539376_17877455913359074_7372438259628907751_n.jpg?fit=960%2C1200&quality=70&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":535447,"url":"https:\/\/thedieline.com\/muma-matcha-serves-up-playful-pink-packaging\/","url_meta":{"origin":506274,"position":2},"title":"Muma Matcha Serves Up Playful Pink Packaging","author":"Chloe Cordover","date":"September 24, 2025","format":false,"excerpt":"Muma Matcha\u2019s packaging, designed by Ima Creative, is a blast of color that makes ceremonial-grade matcha feel anything but stuffy.","rel":"","context":"In "Beverage Packaging"","block_context":{"text":"Beverage Packaging","link":"https:\/\/thedieline.com\/category\/beverage-packaging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/09\/Muma-Matcha_27-43f69e4b71e7eb5f5a7e404dc933e0fe-scaled-1.jpg?fit=1200%2C679&quality=70&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/09\/Muma-Matcha_27-43f69e4b71e7eb5f5a7e404dc933e0fe-scaled-1.jpg?fit=1200%2C679&quality=70&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/09\/Muma-Matcha_27-43f69e4b71e7eb5f5a7e404dc933e0fe-scaled-1.jpg?fit=1200%2C679&quality=70&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/09\/Muma-Matcha_27-43f69e4b71e7eb5f5a7e404dc933e0fe-scaled-1.jpg?fit=1200%2C679&quality=70&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/09\/Muma-Matcha_27-43f69e4b71e7eb5f5a7e404dc933e0fe-scaled-1.jpg?fit=1200%2C679&quality=70&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":548065,"url":"https:\/\/thedieline.com\/forget-matcha-lattes-yoshi-is-a-premium-matcha-spirit\/","url_meta":{"origin":506274,"position":3},"title":"Forget Matcha Lattes, Yoshi is a Premium Matcha Spirit","author":"Chloe Cordover","date":"December 9, 2025","format":false,"excerpt":"Yoshi\u2019s packaging leans into an irreverent visual language that feels pulled from early streetwear graphics and 2000s import snack culture rather than the usual craft-liqueur cues","rel":"","context":"In "Spirits & Liquor Packaging"","block_context":{"text":"Spirits & Liquor Packaging","link":"https:\/\/thedieline.com\/category\/spirits-liquor-packaging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/12\/Yoshi_04-scaled.jpg?fit=1200%2C675&quality=70&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/12\/Yoshi_04-scaled.jpg?fit=1200%2C675&quality=70&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/12\/Yoshi_04-scaled.jpg?fit=1200%2C675&quality=70&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/12\/Yoshi_04-scaled.jpg?fit=1200%2C675&quality=70&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/12\/Yoshi_04-scaled.jpg?fit=1200%2C675&quality=70&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":366158,"url":"https:\/\/thedieline.com\/matcha-yaad-is-a-fusion-of-jamaican-and-japanese-culture\/","url_meta":{"origin":506274,"position":4},"title":"Matcha Yaad is a Fusion of Jamaican and Japanese Culture","author":"Andrew Gibbs","date":"June 25, 2024","format":false,"excerpt":"Time Machine + Folks created a vibrant brand identity for Matcha Yaad, a UK-based fusion of Jamaican and Japanese cultures, reflecting Monique\u2019s passion for Matcha and unique cultural influences.","rel":"","context":"In "Beverage Packaging"","block_context":{"text":"Beverage Packaging","link":"https:\/\/thedieline.com\/category\/beverage-packaging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/06\/66269a2fd685e82a28f5443c_TMY_6.9-Current-View-min-scaled.jpg?fit=1200%2C800&quality=70&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/06\/66269a2fd685e82a28f5443c_TMY_6.9-Current-View-min-scaled.jpg?fit=1200%2C800&quality=70&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/06\/66269a2fd685e82a28f5443c_TMY_6.9-Current-View-min-scaled.jpg?fit=1200%2C800&quality=70&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/06\/66269a2fd685e82a28f5443c_TMY_6.9-Current-View-min-scaled.jpg?fit=1200%2C800&quality=70&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/06\/66269a2fd685e82a28f5443c_TMY_6.9-Current-View-min-scaled.jpg?fit=1200%2C800&quality=70&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":37379,"url":"https:\/\/thedieline.com\/vivid-matcha-html-2\/","url_meta":{"origin":506274,"position":5},"title":"Vivid Matcha","author":"Tiffanie Pfrang","date":"August 19, 2013","format":false,"excerpt":"Matcha has been introduced to the western market mostly in the form of Matcha green tea lattes at coffee shops and caf\u00e9s. Little do we know, that Matcha, the powder of ground green tea has many health benefits and had been used in Japanese traditional tea ceremony for hundreds of\u2026","rel":"","context":"In "Beverage Packaging"","block_context":{"text":"Beverage Packaging","link":"https:\/\/thedieline.com\/category\/beverage-packaging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2018\/10\/816b54b7-9106-410f-8456-ae46784a2664_08_17_13_vivid_matcha_1.jpg?fit=700%2C450&quality=70&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2018\/10\/816b54b7-9106-410f-8456-ae46784a2664_08_17_13_vivid_matcha_1.jpg?fit=700%2C450&quality=70&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2018\/10\/816b54b7-9106-410f-8456-ae46784a2664_08_17_13_vivid_matcha_1.jpg?fit=700%2C450&quality=70&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2018\/10\/816b54b7-9106-410f-8456-ae46784a2664_08_17_13_vivid_matcha_1.jpg?fit=700%2C450&quality=70&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/posts\/506274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/comments?post=506274"}],"version-history":[{"count":3,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/posts\/506274\/revisions"}],"predecessor-version":[{"id":506333,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/posts\/506274\/revisions\/506333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/media\/506323"}],"wp:attachment":[{"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/media?parent=506274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/categories?post=506274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/tags?post=506274"},{"taxonomy":"post_chooser","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/post_chooser?post=506274"},{"taxonomy":"color","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/color?post=506274"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/feature?post=506274"},{"taxonomy":"substrate","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/substrate?post=506274"},{"taxonomy":"directory_listing_connect","embeddable":true,"href":"https:\/\/thedieline.com\/wp-json\/wp\/v2\/directory_listing_connect?post=506274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}