New Coca-Cola Drink Is Said To Be ‘Pixel-Flavored’

Published

Filed under

We’re still unsure what “space” tastes like, but that hasn’t stopped Coca-Cola from unveiling its next Creation cola flavor, Byte.

As the name suggests, this installment in the Atlanta-based beverage brand’s Creations series of high-concept sodas finds inspiration in the digital world. First introduced in the battle royale game Fortnite, we have scant details about what Byte tastes like IRL, with Coca-Cola only promising the taste of pixels.

Editorial photograph