Coca-Cola has given us a memorable year by releasing several flavors through its Creations project. The high-concept cola remixes inspired everyone to rate and speculate over the taste of space or dream-flavored cola. But the latest Creations flavor is a promotional tie-in with a high-tech promotion and streetwear merch—because there’s always merchandise.

Soul Blast is a promotional partnership tied with the release of Bleach: Thousand-Year Blood War, part of the Bleach anime and manga franchise, and fashion brand Atmos. Like most other Creations concepts (save for the Marshmello collab), Coca-Cola is vague about the taste, simply saying in a press release that Soul Blast is an “action flavor that allows you to become the strongest self.”