DIELINE https://thedieline.com/ The Leading Source for Packaging Innovation and Insight Tue, 06 Jan 2026 22:24:34 +0000 en-US hourly 1 https://i0.wp.com/thedieline.com/wp-content/uploads/2024/04/dieline-favicon.png?fit=32%2C32&quality=65&ssl=1 DIELINE https://thedieline.com/ 32 32 218830623 Yala Brings Greek Inspiration to the Freezer Aisle https://thedieline.com/yala-brings-greek-inspiration-to-the-freezer-aisle/ Wed, 07 Jan 2026 03:00:00 +0000 https://thedieline.com/?p=551678

Yala’s Ice Cream Packaging Is Freezing the Competition, using Greek inspiration to cut through freezer-aisle clutter with confident color, oversized typography, and a modern branding system built for instant recognition.

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Designalytics’ 2025 Effectiveness Award Winners Announced https://thedieline.com/designalytics-2025-effectiveness-award-winners-announced/ Tue, 06 Jan 2026 14:56:40 +0000 https://thedieline.com/?p=551608

Designalytics officially announced its top-performing redesigns of the year (and even threw in some quality before-and-after refresh porn to boot).

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Hyperion Hits All the Right Notes With Its Saxophone Packaging https://thedieline.com/hyperion-hits-all-the-right-notes-with-its-saxophone-packaging/ Tue, 06 Jan 2026 13:43:39 +0000 https://thedieline.com/?p=548922

Hyperion’s packaging, designed by Vert Design Studio, leans into mid-century design.

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Chick-fil-A Celebrates 80th Anniversary With ‘Newstalgic’ Packaging https://thedieline.com/chick-fil-a-celebrates-80th-anniversary-with-newstalgic-packaging/ Tue, 06 Jan 2026 09:42:00 +0000 https://thedieline.com/?p=551522

Coinciding with its 80th anniversary, fast-food chain Chick-fil-A has announced it is kicking off a year-long “Newstalgia” campaign, featuring a chance to win free food for a year, new permanent menu items, and retro-inspired packaging.

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LG2 Drops Typographic, Editorial Take on Sauce Packaging https://thedieline.com/revamping-mag-a-bold-identity-for-canadian-sauces/ Tue, 06 Jan 2026 03:01:00 +0000 https://thedieline.com/?p=549971

LG2’s work for MAG leans hard into typography as the main design element. Oversized letterforms take over the labels without overwhelming, and they’re cropped and stacked like a zine headline.

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So Long, Betty Crocker: Oh So Easy Reimagines Classic Cake Mixes Through a Global Lens https://thedieline.com/so-long-betty-crocker-oh-so-easy-reimagines-classic-cake-mixes-through-a-global-lens/ Mon, 05 Jan 2026 15:38:52 +0000 https://thedieline.com/?p=551463

Day Job helps cake mix brand Oh So Easy look oh so playful and delicious.

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Vocabulary Gives New Cider Brand Paulie’s Old School Cool https://thedieline.com/vocabulary-gives-new-cider-brand-paulies-old-school-cool/ Mon, 05 Jan 2026 15:02:47 +0000 https://thedieline.com/?p=551435

Vocabulary gives the new-to-market cider brand Paulie's an identity that feels as if it's always been there.

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Shelf Life 093: The Projects Designers Want To Work On in 2026 https://thedieline.com/shelf-life-093-the-projects-designers-want-to-work-on-in-2026/ Mon, 05 Jan 2026 14:06:14 +0000 https://thedieline.com/?p=551413

Most design work doesn’t begin with a blank slate or a dream brief; it arrives via an inbox through inbound requests with existing brands, fixed scopes, and definite constraints.

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Mosquito Repellent or Skincare? https://thedieline.com/mosquito-repellent-or-skincare/ Mon, 05 Jan 2026 13:22:28 +0000 https://thedieline.com/?p=549474

Six Good Portable Egg’s redesign by Tiger Pan flips a forgettable mosquito repellent into something closer to tech. The old version felt clinical and generic, but the new design softens everything.

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Butterfly Cannon’s Godawan 173: a Collector’s Edition Worth Staring At https://thedieline.com/butterfly-cannons-godawan-173-a-collectors-edition-worth-staring-at/ Mon, 05 Jan 2026 13:17:41 +0000 https://thedieline.com/?p=548916

Butterfly Cannon turns Godawan 173 into a canvas of pattern. The typography is calm and centered, letting the illustrated borders do the talking: birds, florals, and geometric repeats that nod to decorative tiles.

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